Art Of Kaizen For Entrepreneurs
A podcast that exposes how business owners found their passion to start and develop their business. We dive into how these business owners are pushing to grow 1% everyday in both business and their personal lives.
Art Of Kaizen For Entrepreneurs
Why 'What's Old is New Again' in Tech Marketing Courtney Kehl
✅ Why 'What's Old is New Again' in Tech Marketing | Courtney Kehl 👇👇@kaizenmarketing8420
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💠 In an era of diminishing attention spans and increasing technological complexity, successful B2B tech companies are returning to something surprisingly traditional—emotional connection with their audience. In this insightful conversation, Courtney Kehl shares how Expert Marketing Advisors has helped launch over a dozen tech companies (with 16 successful acquisitions) by balancing cutting-edge technology with timeless brand principles. Learn why Courtney believes "what's old is new again" in marketing, how her team of specialists combines creative design with analytical operations, and why she encourages every business owner to embrace AI tools while maintaining the human element that drives connection. Courtney also shares a valuable lesson from her own acquisition experience—a deal that fell through at the last minute—and her excitement about how AI will transform not just marketing but every aspect of business operations. For tech entrepreneurs looking to position their companies for successful exits while building meaningful brand connections, this episode offers both practical wisdom and strategic vision for navigating the rapidly evolving tech landscape.